Turn new hires into confident pricing professionals.

Or become one yourself!

Pricing 101 is a practical pricing strategy course that teaches the actual work: Modeling, analysis, and communication, not just theory. Whether you're stepping into your first pricing role or evaluating talent for your team, this course delivers job-ready skills that translate from day one.

Why Take this Course?

Most pricing jobs expect you to hit the ground running, with little to no formal training. You're supposed to master models, crunch data, and present insights, often without support.

Pricing 101 bridges that gap. Created by former pricing leaders who've coached and hired across industries, this course gives you the skills they wish every new hire had, before day one.

Who Is This Course For?

  • New hires starting their first pricing role, in industry or consulting
  • Professionals transitioning from Finance, Sales, Operations, or Marketing
  • Recent graduates aiming for pricing, commercial analytics, or consulting
  • Hiring managers onboarding or evaluating pricing talent

What Will You Learn?

Pricing
Fundamentals

Understand how pricing creates value, how pricing power works, and why it matters for profit
Pricing Models and Strategy

Grasp the differences between cost-plus and list-discount models, and when to use each
AI-Assisted Data Analysis

Master the pricing analyst's data workflow and use AI to accelerate it, with the verification habits that keep every answer defensible
Excel for Pricing


Build fluency with the spreadsheet skills pricing teams use daily to structure data and build pricing logic
Stakeholder Communication

Present your work clearly through decks, dashboards, and executive-ready emails
Concentration and Capstone

Pick a vertical concentration, learn how that industry actually prices, then apply everything in its capstone case with detailed feedback from our AI grader

Choose Your Concentration

  • The core course builds the foundation. Then you pick a vertical deep dive that shows you how that industry actually prices and prepares you for its capstone case.

  • Distribution is live now. Manufacturing, Software, Retail, and Services are coming soon.

Free, Full Access

The entire course is currently free: Every module, your vertical deep dive, and unlimited case study submissions with AI feedback to improve and iterate.

Strong case study performance earns an invitation to the Jennings Executive Search candidate network.

What You’ll Walk Away With – FAQs

📌 What skills will I have after the course?

You’ll have a clear understanding of pricing strategy, analytics, and execution that you can apply immediately in real business situations

📌 Will I learn the tools used in real pricing roles?

Yes. You'll gain working knowledge of Excel and AI-assisted analysis, the tools pricing teams use every day, so you're job-ready from day one

📌 Will I get something I can show employers?

Absolutely. You’ll complete a graded case study portfolio you can share in interviews or use during performance evaluations to showcase your skills

📌 Is there certification?

Yes. You'll receive a certificate of completion and a personalized feedback report highlighting your strengths and growth areas

Start learning today!