Pricing to Win: B2B Sales Negotiation 

Build a sales force that protects profit on every deal

Built by pricing leaders for sales teams, Pricing to Win is a B2B sales negotiation course that equips reps with pricing fundamentals and negotiation skills that too often go untaught—but every company needs.

Why Take this Course?

Even the best sales teams face gaps when it comes to pricing. Many haven’t been trained in margin math, don’t fully grasp the Power of 1%—how small price moves drive big profit impact—and lack practical tools to handle objections without straining relationships.

The result is margin left on the table. This course closes those gaps by equipping sellers to protect value, defend profit, and win deals that work for both sides.

Who Is This Course For?

  • Account executives
  • Sales managers
  • Sales enablement teams
  • Commercial leaders
  • Anyone who’s ever been told “your price is too high” and needs a better answer

What Will You Learn?

Margin Math for Sellers
Yes/If Negotiation Strategy text
Defend Without Discounting
Learn how small price changes swing the bottom line—and how to spot margin erosion in real deals
Learn a repeatable way to offer trade-offs instead of discounts
Handle pushback with confidence, reframe pricing pressure, and avoid race-to-the-bottom outcomes text
Buyer Type Frameworks
Economic Value Selling
Diagnose who you’re negotiating with—and how to tailor pricing language to what they actually value
Quantify the ROI of your offer vs. the next-best alternative—then use that to shift the conversation

Hands-On Pricing an Negotiation Practice

Live Deal Application
Team-Level Insights
Negotiation Bot

Participants apply each concept directly to their own book of business—real customers, real scenarios
Reps apply the course to their own accounts. Their work adds up to a team-wide map of risks and opportunities you can act on now 
Reps can practice skills with an interactive simulation bot before going live with customers

Delivery and Access – FAQs

📌 How is the course delivered?

The program is delivered in a self-paced, online format so you can learn whenever it fits your schedule

📌 Can I access the course on my phone or tablet?

Yes — the platform is mobile-friendly, making it ideal for field reps and on-the-go learning

📌 Are materials available for download?

Absolutely. You’ll get downloadable tools, slides, and templates you can use during and after the course.

📌 Is there a way to track team progress?

Yes — team admins get access to dashboards for reporting, monitoring completion rates, and spotting skill gaps

📌 Do you offer live coaching?

We offer an optional add-on for live coaching debrief sessions to reinforce learning and address real-world challenges

Coming Soon - Launching Fall 2025

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