Most Sales training stops at theory. Pricing to Win takes you to the table.
Master Price! Maximize Profit!
Ready to equip your Sales team with the skills to defend value and protect margin?
Pricing to Win comes in three vertical editions: Distribution, Manufacturing, and Software. Every case, example, and exercise is built for how your industry actually sells, so nothing will feel borrowed from someone else's business.
Distribution Edition is live now. Manufacturing and Software launch later this August.
Across the course, each rep builds a Pricing Playbook from their own accounts. At the company level, these roll up into a clear, fact-based view of where pricing is strong, where margin is leaking, and where future negotiation risk sits.
Each module delivers a specific component:
- Pricing Power Snapshot: Profiles where price holds and where it gives in each account, and builds a dollarized list of price opportunities
- Customer Behavior Signals: Maps willingness to pay, the value behind your premium, and what it would cost each customer to switch
- Margin Leak Audit: Reveals where margin is being quietly given away and the drivers behind it
- Negotiation Trade Plan: Classifies the buyer type in every account and defines the gives and gets reps will use in upcoming price conversations
A fifth, self-paced module builds the Excel fluency reps need to work confidently with their own account data.
This is not theory. It is a working Pricing Playbook, built from your customers, your pricing, and your accounts, and ready to use in your next negotiation.
